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PR Academy Pre-test

The following questions are designed to find out which PR Academy modules will be most relevant for your needs and level of experience.

Question 1

How much experience do you have in ‘storytelling’ – the art and science of drawing in an audience with non-promotional content?

No Clue
Advanced Skills
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Question 2

How developed are your skills in choosing story-based themes and topics to write about on behalf of your company?

No Clue
Advanced Skills
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Question 3

How would you rank your skills in using influencers to help increase the reach of your company’s messages and ideas?

No Clue
Advanced Skills
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Question 4

of the traditional set of PR stakeholders? For example, do you work with any new media influencers, third-party subject matter experts, or people with a high profile in your industry?

No Clue
Advanced Skills
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Question 5

How good is your understanding of technology that assists in the process of developing and sustaining influencer relations?

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Advanced Skills
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Question 6

How well do you know about the various types of new media – including digital and social media – and how to use them on behalf of your company?

No Clue
Advanced Skills
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Question 7

What is your experience in using multiple types of channels to deliver your message and attract a following (for example, social, email, newsroom and native advertising)?

No Clue
Advanced Skills
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Question 8

How well do you know how to choose metrics that demonstrate the effectiveness of your storytelling efforts?

No Clue
Advanced Skills
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Question 9

What is your level of experience in search engine optimization (SEO) and its importance in PR and the role it serves in amplifying your stories?

No Clue
Advanced Skills
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Question 10

How comfortable are you choosing visual imagery to accompany your content on social channels, press releases and other storytelling channel

No Clue
Advanced Skills
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