You’ve just got yourself a Mynewsdesk newsroom. Yay, congratulations! It’s all really exciting, but what does it mean? How do you get the most out of your newsroom? Don’t fret, here’s some help on the way!
Here we list three things that are essential to think about when you start working with your newsroom:
It takes you only a couple of minutes to fill in your settings. The information you fill in then adds both a contact person and a boilerplate for each future story you will distribute. If you fill in your categories as well, you will save a considerable amount of time. In the future, you will only have to focus on creating your story, because everything else is already included automatically. If you want to change the settings for a specific content piece, you can, of course, do that. The best thing is still that you won’t have to fill in all this information every time you want to send something out! Or, hmm, maybe that’s not the best…One other really good thing when you use Mynewsdesk is that it increases your reach. And this is measurable!
If you have chosen the Professional or Enterprise package, you can choose how often you want the detailed and overall statistics over your newsroom delivered straight to your inbox. In the statistics feature Analyze, you can also study the traffic to your newsroom or see how a certain story has been received.
So, thanks to Analyze, you can start to think more strategically about your communications. Who do you reach and who do you want to reach? What different media channels do you use? With Mynewsdesk you can see what channels works best for you. And what about social media? We got you covered here too. If you have many different channels, make sure to adapt your content to that specific channel. Feel free to include pictures or videos! With Mynewsdesk, you can send your news to several different channels, but that doesn’t mean that you should use all of them. Why? Because reach is not only about volume, the most important thing is who you’re communicating with.
Relevance is key
To reach those you want to reach, use the categories when you want to distribute your story. When it’s time to send your content, you can further adapt what categories the material covers. The bigger the relevance, the bigger the possibilities for reach. When you work with the categories, the number of readers increases more organically. Your communication becomes more relevant and your material increases your credibility within your area of expertise.
Here we’ve just covered a few things, on how you can think when you start using Mynewsdesk.