Up until two years ago, Neopost Ltd was still using newswire services, however, they realised they needed a more refined digital communications strategy.

In 1924, Neopost started as a manufacturer of postage meters. Today Neopost is a worldwide leader in multichannel communications. The company provides software and hardware solutions for mailing, shipping, digital document management, and graphics.

Marketing Communications Manager Claire Dodds says “We really wanted to be able to send press releases and blogs to the right audiences, about specific subjects”. So, to do this, the company started working with Mynewsdesk.

Her best tip for getting the most impact of your story is to include an engaging image.

Find out how Neopost has succeeded in finding and targeting specific audiences with their Mynewsdesk online newsroom.