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Recommendations for PR Professionals

Invest in editorial-quality content

Marketing departments have been making this argument for years, but it bears repeating. Nobody likes promotional content.

And for journalists, they speak openly. Don’t spread content that’s self-serving!

Instead, share content that’s useful, well researched, vetted by experts and expertly crafted. Tell stories they would want to publish and make their jobs easier.

Are we declaring an end to all self-serving press releases?…

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