What journalists and PR professionals need to know about news and media tech.
Over the last decade, many dozens of research reports have studied the “future of media.” From the digital web, programmatic advertising to citizen bloggers and 24-hour news, each new trend is putting pressure on traditional news media.
Recently there have been bright spots. Even as print circulation and subscriptions continue to decline, digital subscriptions and native advertising offerings have staunched the bleeding in some regions.
Most major news media are experimenting with native advertising – with mixed success.…