How to measure your PR - simplified

There are many ways to measure your PR and communications, from essential to advanced levels. Without overcomplicating the process, we’ve identified some simple steps that will make measuring your PR easy.

Standard key performance indicators (KPIs)

Many of the KPIs can fall under three broad categories reach, engagement, and results.

  • Reach can cover things such as how many people have read your content, number of opened emails, number of subscribers, traffic sources, etc.
  • Engagement takes into consideration…

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