11 components of an effective press release

You need to understand the different elements to write an excellent press release. From everything to the subject line in the email, title, subtitle, quotes, contact info, etc. all are important aspects that help you to establish credibility and ensure the journalist will cover your story. Here’s your go-to list when writing your press release.

Format

The text should be in the body of the email. If they have to open attached pdf files or…

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