Develop your PR plan

When developing a PR plan, stick to the basics. Keep it simple.

Who’s in your target group?

First, you need to start by understanding who you want to target.

PR is mostly about how you can improve relationships between your organization and its key stakeholders. Therefore, ask yourself the question: Who’s in your top five most important target groups?

For example, for an organization in the IT sector, you have IT and tech bloggers, journalists covering IT,…

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