The people you want to reach – be they journalists, influencers, or customers – aren’t going to visit your website each morning to see what you’re up to. Instead, they will open up Facebook, LinkedIn, Twitter, and Instagram (among others) to stay connected with friends and to fill up on interesting stories. That’s where you’re going to find your audience. But they will also check their e-mails, to read or keep up-to-date with the current news – be that press releases, newsletters and other sites they follow.
However, getting attention on social media, via an email or when they land up on your website, isn’t easy. You’ll be competing for attention with a massive group