How to improve your media relations

media relations online course

How to improve your media relations

Media relations – gaining earned media by connecting with journalists and creating strong pitches

Media relations refers to a company’s interactions with editors, reporters, and journalists. Your aim with your media relations should be to communicate a newsworthy story via a media outlet such as a magazine, newspaper, radio, television or online publication.

When someone picks up your story, it’s called ‘earned media.’ This cost-effective method of marketing refers to media activity related to a…

Sign up for free to unlock Learn

Learn is totally free. All you need to do is create an account to gain access to all the amazing content. Why wait?