With the media becoming more democratized, so too has the role of influencers. Celebrities, politicians, journalists or business leaders aren’t the only ones to have authority. Ordinary individuals can have just as much clout.
Anyone can create and build a loyal audience, by just publishing great content in a particular area of interest. Writers or bloggers, for example, are usually passionate about something, be it a personal hobby or a professional area of expertise. They love sharing their knowledge, experience, and ideas to others.
Consumers can now choose from a plethora of channels, whenever, wherever. No longer do people rely solely on mass media to gather new information or seek out entertainment. In today’s world