Distribution - learning how to promote your content

Distribution - learning how to promote your content

How do you reach your audience?

Before the rise of digital media, distributing stories was a matter of pitching journalists. The desired outcome was mention in the press or a media byline.

With the rise of social media and the decline of print media, however, the places where people gather information has changed dramatically – particularly for younger consumers. Consider a report from the Reuters Institute last year, which showed the rapid rise of online…

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