Communication & PR

Neopost: finds and target specific audiences

Up until two years ago, Neopost Ltd was still using newswire services, however, they realised they needed a more refined digital communications strategy. In 1924, Neopost started as a manufacturer of postage meters. Today Neopost…

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Ford: discovers a content ripple effect

As a car brand, Ford Denmark needs to create picture heavy content. For a journalist, to get access to all photos and documents besides text can take a lot of time, especially if you are…

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SportsAid: telling their story with Mynewsdesk

SportsAid helps young disabled and non-disabled athletes to achieve their ambitions. Before Mynewsdesk, SportsAid didn't have a media centre - they relied on their own website and separate channels. Using an online newsroom has changed things. “It really has…

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How to reach the right journalists

Journalists face many frustrations in their working lives, which can affect the way they work with PR and communication professionals. In February 2016, Mynewsdesk surveyed more than 2,000 journalists in nine countries and found some…

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Maximize the effect of your press release

The press release is still the preferred way of the journalists to discover news, according to a survey from Mynewsdesk. Over 2 000 journalists worldwide participated in the survey. Despite all the changes within the field…

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Solar Weekend: tuning in with journalists

Ever wanted to do PR and comms at a festival? Forget sleeping then! Taking care of the communications for a festival means kick-ass project management. Over the course of the weekend, the whole team is working flat-out writing news…

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