Communication & PR

Brännland Cider – cultivating success with Mynewsdesk

"Just like any other small business, you try to make your communication efforts visible and gain reach with your message, with minimal resources." Brännland Cider is a Swedish, small scale producer of premium ice cider…

Learn more

How to maintain a succesful newsroom

What separates the most successful brands' communications apart from the rest? Technology. Technology is becoming increasingly more important when it comes to effective comms and a brand newsroom eliminates the need for multiple tools, enabling communicators…

Learn more

Neopost: finds and target specific audiences

Up until two years ago, Neopost Ltd was still using newswire services, however, they realised they needed a more refined digital communications strategy. In 1924, Neopost started as a manufacturer of postage meters. Today Neopost…

Learn more

Ford: discovers a content ripple effect

As a car brand, Ford Denmark needs to create picture heavy content. For a journalist, to get access to all photos and documents besides text can take a lot of time, especially if you are…

Learn more

SportsAid: telling their story with Mynewsdesk

SportsAid helps young disabled and non-disabled athletes to achieve their ambitions. Before Mynewsdesk, SportsAid didn't have a media centre - they relied on their own website and separate channels. Using an online newsroom has changed things. “It really has…

Learn more

How to reach the right journalists

Journalists face many frustrations in their working lives, which can affect the way they work with PR and communication professionals. In February 2016, Mynewsdesk surveyed more than 2,000 journalists in nine countries and found some…

Learn more