Case Study

Neopost: finds and target specific audiences

Up until two years ago, Neopost Ltd was still using newswire services, however, they realised they needed a more refined digital communications strategy. In 1924, Neopost started as a manufacturer of postage meters. Today Neopost…

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Ford: discovers a content ripple effect

As a car brand, Ford Denmark needs to create picture heavy content. For a journalist, to get access to all photos and documents besides text can take a lot of time, especially if you are…

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SportsAid: telling their story with Mynewsdesk

SportsAid helps young disabled and non-disabled athletes to achieve their ambitions. Before Mynewsdesk, SportsAid didn't have a media centre - they relied on their own website and separate channels. Using an online newsroom has changed things. “It really has…

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Solar Weekend: tuning in with journalists

Ever wanted to do PR and comms at a festival? Forget sleeping then! Taking care of the communications for a festival means kick-ass project management. Over the course of the weekend, the whole team is working flat-out writing news…

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Orkla Foods Finland: boosting SEO and comms strategy with Mynewsdesk

14 food brands, one communicator. Emma Vironmäki, Communications and CSR Manager of Orkla Foods Finland, shares how a Mynewsdesk newsroom enables her to take care of 14 food brand’s comms activities from one place. "I…

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Peugeot: Driving Web Traffic With Mynewsdesk

"For me, Mynewsdesk is a tool that's just as important to us as a pencil is for a writer". Hanne Sørensen, the PR manager of Peugeot Denmark, describes the role Mynewsdesk plays in the company's content…

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